Cracking the proverbial whip in the face of Norelco, Remington is apparently trying to take a new leap at
the rotary shaver market. According to Remington, these new shavers have been: “Fashioned by the latest
style trends; Remington has linked up with BMW and the design world to re-invent the brand and revolutionize
the shaving category”.
Which means that the ever-confused ladies and gents over at Remington have temporarily stopped wondering which company their paychecks are coming from, and hooked up with the design team
that works for BMW to design a shaver–Which to most of us should seem a little scary considering that few
car manufacturers are in the top ten of electric shaver manufacturers these days (or in history for that matter).
Maybe they mean that the BMW’ers have designed the look of the shaver, which is fine, so long as the machine
itself can actually hatchet its way through a beard. This, as always, remains to be seen. But this webmaster
refuses to offer high hopes after the last round of Remington rotaries that bobbed and gurgled their way to the
bottom of a long list of shaving failures.
Still, a new design is a new design, and I will give them this–at least they have actually made changes in
the shaver itself and didn’t just try to rehash some old pile of spinning knives with a pretty coat of paint and a shiny
new headframe to mash against our faces. Our examination (the impartial folks at Shavers.com, that is) is
still underway and we hope to have an opinion soon. At very least, there’s still the 30-day money back
guarantee to fall back upon, so Joe-consumer has very little to lose aside from a few whiskers. Ultimately, Remington will be hard pressed to
defeat Norelco’s unsurpassed forty-year vice grip on the rotary market.
Nervous, Norelco? Maybe just a bit? I doubt it, but maybe they’re pulling at their collars a little…just a little.
Some of the models available are: The Powerclean Titanium with Comfort Select model R-1000, and the Microflex 800 Comfort Select Rechargeable Shaver.